Privacy policy

Last updated: January 18, 2026

Dr Plamen Ivanov (“we”, “us”, “our”) operates this store and website, including all related information, content, features, tools, products and services (the “Services”), in order to provide you, the customer, with a curated shopping experience. The store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details including your name, billing address, shipping address, email address, and phone number

  • Financial information including payment card information, transaction details, form of payment, and payment confirmations (processed securely by third-party payment providers)

  • Account information including username, password, preferences, and settings

  • Transaction information including products viewed, added to cart, purchased, returned, exchanged, or cancelled

  • Communications including messages you send to us for customer support

  • Device information including IP address, browser type, and network identifiers

  • Usage information regarding how and when you interact with or navigate the Services

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you create an account, place an order, or contact us

  • Automatically through the Services, including via cookies and similar technologies

  • From service providers acting on our behalf (e.g. payment, hosting, analytics, and shipping providers)

  • From partners or other third parties where permitted by law

How We Use Your Personal Information

Depending on how you interact with the Services, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

To perform our contract with you, process payments, fulfill orders, arrange shipping, manage returns and exchanges, communicate with you regarding your order, provide customer support, maintain accounts, prevent fraud, and ensure secure transactions.

Phone Number – Important Notice

Your phone number is collected strictly for delivery coordination and essential order-related communication, such as courier contact or resolving delivery issues.

We do not use phone numbers for marketing, advertising, or promotional communications, and we do not send SMS or phone-based marketing messages.

Legal basis (EU/UK): Processing is necessary for the performance of a contract (Article 6(1)(b) GDPR).

Marketing Communications

We may send marketing communications by email only, where legally permitted and where you have explicitly opted in. You may opt out at any time using the unsubscribe link provided in such emails.

📵 Phone numbers are never used for marketing purposes.

Security and Fraud Prevention

To detect, investigate, and prevent fraudulent, illegal, or malicious activity and to protect the security of the Services.

Legal Reasons

To comply with applicable law, legal obligations, or valid legal processes, and to enforce our terms and policies.

How We Disclose Personal Information

We may disclose your personal information to third parties only where necessary and for legitimate purposes, including:

  • With Shopify and service providers who support our Services (payment processing, hosting, analytics, fulfillment, shipping)

  • With shipping and courier companies for delivery purposes

  • When you direct or consent to such disclosure

  • In connection with a business transaction (e.g. merger or restructuring)

  • To comply with legal obligations or protect our rights

We do not sell personal information. Where applicable, limited data sharing for advertising purposes is subject to legally required opt-out rights.

Relationship with Shopify

The Services are hosted by Shopify. Shopify processes personal information to provide and improve its services and may transfer data outside your country of residence in accordance with applicable data protection laws.

More information is available in the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

The Services may contain links to third-party websites. We are not responsible for the privacy practices or content of such websites and encourage you to review their privacy policies.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.

Security and Retention of Your Information

We take reasonable measures to protect personal information but cannot guarantee absolute security. Personal information is retained only as long as necessary to fulfill orders, comply with legal obligations, and resolve disputes.

Your Rights and Choices

Depending on where you live, you may have rights including:

  • Access to personal information

  • Correction of inaccurate data

  • Deletion of personal information

  • Data portability

  • Objection to or restriction of processing

  • Opt-out of certain data sharing or targeted advertising

  • Withdrawal of consent where applicable

We will not discriminate against you for exercising your rights.

International Transfers

Your personal information may be transferred and processed outside your country of residence. Where required, we rely on recognized legal safeguards such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: plamen.ivov.ivanov@gmail.com

For the purposes of applicable data protection laws, Dr Plamen Ivanov is the data controller of your personal information.